Increase slotplayer spent with scent marketing
Scents increase the time that consumers spend in an environment and simultaneously reduce their subjective perception of the time spent in the environment, hence translating into a bigger spend. Scent Marketing is applied with great success in casino's around the world. One study put a floral scent in an area of a casino over a weekend; gamblers there spent 45 percent more money than on other weekends, while the results for unscented areas of the casino remained unchanged.
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When using scent marketing, it is proven that :
- 15,9 % increase of the stay in time
- 14,8 % increase of desire to shop
- 6% increase of the turnover.
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| Casino Scents |
| Ocean |
| Chevrefeuille |
| Jasmin • |
| Tilleul |
| Verveine • |
| Precieux |
| Dandy |
| Sandal vetyver |
| Vanille bourbon |
| Plumets • |
| Naos • |
| Zen Ylang |
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• Essential oil |
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